I had an interesting conversation with some co-workers at lunch the other day about pleasure of purchase vs. pride of ownership. I think we got into it by discussing Costco and other emporiums of cheap goods. Not that cheap goods are necessarily worthless or "bad", but those big box stores capitalize on the impulse to buy for the thrill of the bargain: "Who cares if these towels pill up and fade after 3 washes? I'll just toss them and buy some new ones. They're only two bucks!"
So, what to do? I like buying things. But I guess giving up shopping is not the point. The point is that cheapness shouldn't be an end in itself, that you shouldn't buy crap just because it's on sale. I hate how cheapness lowers my purchasing inhibitions: "This shirt is okay. Whoa, it's only five dollars! Maybe I'll get two." You know how things always look more appealing when you find out that they're free, in a "Why not?" kind of way? I trust myself more when I buy expensive things, because it usually means that I'm motivated by anticipated pride of ownership rather than the thrill of purchase. Perhaps my strategy should be to ask: "If this cost twice as much, would it still be worth it to me?"
Since we're now talking about purchases: I've been looking at this brochure (big PDF, in German, I think) about the inspiration for the new PS Collection stuff that's supposed to come to IKEA this month. You see that chest of drawers on page 29? That would bring me pride of ownership, don't you think?